Clever Negative Space Logos: The Power of Hidden Meaning

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Negative space plays an important role in all fields of design.  In web design, you often hear it referred to as ‘whitespace’, whereas in logo design, it is referred to as negative space.  While the empty space provides spacing and appeals to the eye, it can also be employed for creative effects and convey hidden meaning.

In this post, you’ll find 30 clever negative space logos that will make you look twice to find the hidden meaning.

If you are interested in more logo design inspiration, check out these posts:

Enjoy!

Franz Bernard

Mojito

Catch5

Drop D

Wine Searcher

Wiesinger Music

Shark Tours

Crown Airlines

Oak Bros

Milton Hospital

EZ Housing

Hoot

Literate Frog

Mosleep

Penflare

Empire Dentistry

Chico’s Chicken

Sushi

Asso Road Construction

Ross Poultry

Fit

Exmouth Fish Co

American Architects Center

Illusion

Pink Flamingo Farm

Embrace Beer

8Fish

Zeleni Gaj

Two Giraffes

Blue Mountain Electric

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