Nike and Underarmour are two of the world’s most recognized brands when it comes to sports apparel. In a competitive market, advertising is the key to keeping their respective brands at the top of the game. Plain, standard advertisements won’t suffice. Instead, the audience must be stunned, and this requires some incredibly unique photographs. Luckily for both companies, photographer Joel Grimes answers the call with unique and dazzling sports photographs. The level of detail is intense, the composition is brilliant, the depth dynamic. These sports photographs capture the intensity of the moment, the fierce competitiveness of the athletes, and the sheer determination and will.