With many things in life, less is more, and this is the same for negative space in logo design. Space is often over looked on a page, or in a design, though it can be utilised and become one of the most powerful parts of a design.
When developing logo design ideas, it’s important not to neglect negative space. Negative space can really give your logo that essential something extra to make it seem that little bit smarter and more noticeable than the rest in your industry. However, another truism here is that simplicity works best. If your design is too complex it may go right over the head of the person viewing the logo.
One of the best executed and smartest negative space logos was created by FEDEX. The hidden arrow between the E and the X in the FEDEX is a simple and very effective example of how powerful negative logo design can be.
You must ensure that a symbol is used that embodies the company’s specialism or uniqueness when designing a negative space logo. Building logo design ideas that mix both this symbol, while ensuring the logo is attractive is one of the most difficult tasks. This is a very abstract part of logo design and in many ways people need a certain conceptual way of thinking or it may involve lots of people working together to ensure everyone gets the idea the logo is trying to push. To help you get started we have handpicked 20 examples of negative space logo design ideas for your inspiration.